ABOUT
The Name

Pancerna Watch Company is an independent brand that was established in 2018. The name Pancerna means "armored" and defines our rugged timepieces. Every Pancerna watch is armored with ion plating (which is 8 times harder than stainless steel) to protect the case from scratching. All of our watches also have a sapphire crystal (which is one of the hardest substances on earth) to keep the glass free from scratches and looking new for many years.

The Philosophy

At Pancerna Watch Company, we are passionate about designing unique, rugged, military inspired timepieces. We believe our bold designs achieve a balance between modern and classic military watch design. We craft timepieces built for explorers, non conformists, freethinkers and risk takers. Our philosophy is to provide our customers with rugged, reliable timepieces that will last generations.

The Mission

Every Pancerna watch is fabricated using the highest grade stainless steel or titanium, automatic or Mech-Quartz movements and sapphire crystal. Our mission is to create watches that aren't "typical" or "off-the-shelf" like most other watch brands. Every Pancerna watch is designed from the ground up with custom designed cases and components.